Dynamic Filters work hand in hand with Smart Filters. Based on your criteria defined by Smart Filters, Dynamic Targets search for contact information that meets all of your criteria 24 hours a day so you don’t have to. Consider the following as an example:
Imagine you want to create a list of all customers that subscribed to any of your promotions within the last 30 days and happen to live in a specific city. With Dynamic Filters you can create a distribution list that AUTOMATICALLY pulls each and every one of your current contacts and populates them into this new list. The magic is in the fact that this list will constantly update itself as you acquire new customers so that you will always have the latest list ready for you when you want to engage this particular customer group.